An unscripted road series where six indie artists who have never met climb onto one tour bus, and every mile, every town, every breakdown and breakthrough gets filmed.
Picture a reality series where the vehicle is the set. Six independent artists, strangers on day one, travel together, play shows together, and discover each town the way Anthony Bourdain discovered a city: through its history, its food, its music, its people.
There is no writers' room, because there doesn't need to be. Put six ambitious strangers in a confined space, add deadlines, breakdowns, sold-out rooms and empty ones, and the story writes itself. The truth is stranger than fiction, and cheaper to produce.
Each artist's life journey runs underneath the road story: what they left behind, what they're chasing, and what the tour costs them.
Daytime activities in every city put the artists inside local businesses, charities and landmarks. That's promotion for the town, service for the cause, and footage for the show. Three outcomes from one shooting day. It is the ultimate content-creation engine: one production feeds broadcast, social, livestream and sponsor assets simultaneously.
The artists rotate. These three don't. They are the spine the audience returns for.
Four decades behind the wheel for Cher, Rod Stewart, Rick Springfield, Warren G, 21 Savage and more. Jimmy's war stories are the show's institutional memory, and his nightly problem is the least glamorous one: keep the bus alive and get everybody to the next city on time.
ProfileProduction manager and the steady hand in the chaos. Signed as a young artist by Paul Stanley of KISS, Tim has since worked with some of the biggest names in the business. He's the one who tells a 24-year-old the truth about their set, then fixes it before doors.
ProfileAn accomplished influencer with a gift for pulling attention toward whatever she touches. On the road she owns call times, artist expectations, and the interpersonal weather, which on a bus with six strangers is a full-time job and the source of half the drama.
ProfileLoad in, tensions from last night carried onto the bus, the drive. Jimmy's problem of the day surfaces.
Daytime immersion: history, food, a local business, a charity build. The artists as travellers, not just performers.
Soundcheck friction, a set that lands or doesn't, one artist's backstory paid off on stage.
Teardown, the honest conversation, the next city. Cliffhanger built from something that actually happened.
Pilots have already been produced on multiple continents. That footage is what carried the project into its current conversations with Netflix, the step that unlocks the financing and distribution to put RiseUp beside the biggest reality franchises ever made.
One tour is five shows across five days, cut into two episodes. Multiple tours run each year, with a new cast of six artists each time.
A live awards show honouring the world's content creators across music, television, film, tech, dance, fashion and innovation. Grammy-style look and feel, a comedian host, major visuals, live performances, fully livestreamed worldwide.
The awards show and the road series feed each other. The tour discovers and builds the talent; the awards show gives that talent a stage, a season finale, and a reason for an audience to vote, watch and care. One ecosystem, two properties, shared marketing spend.
See the competitionRiseUp is built by three separate businesses that each bring something the other two do not have.
The tour, the bus, the filming and the format. Jimmy Allan Sine brings four decades of touring operations, Mark Rosner brings the label and the artist pipeline.
Founded in 2018 by Mark Rosner, who brings more than 30 years in music. An international roster of over 30 signed artists, plus nonprofits, sponsors and influencers. Also the creator of The Next Big Thing.
bigrecords.worldLed by Barry Perkins, who brings senior enterprise technology leadership including a vice president role at Oracle. Hived powers the voting, entry and fundraising platform behind The Next Big Thing.
hivedmusic.comMark Rosner built Big Records on giving back and on building alliances that narrow the divide in today's world. That belief is where the name RiseUp comes from, and it is why every episode has a charity component baked into the shooting schedule rather than bolted on in post.
Get on it while there's still a seat.